Free PPC Audit — Find What's Draining Your Budget
Most PPC accounts waste 20–50% of budget on avoidable mistakes. AdBrief's free AI audit scans your campaigns in 2 minutes and gives you a prioritized list of exactly what to fix.
Free Google Ads audit
Run a free audit before you spend another dollar
Upload your Google Ads CSV reports and get a prioritized AI audit with budget leaks, weak keywords, and the first fixes to make.
Free PPC audit tool
Start your free PPC audit on this page
Upload a Google Ads campaign, ad group, or keyword CSV and AdBrief will run a free PPC audit preview immediately. No credit card is required to start.
Free PPC Audit
Upload your Google Ads CSV reports and get an instant PPC audit preview.
Optimizing click-through rate first? Read the Google Ads CTR guide.
Upload Your Reports
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CSV (.csv)
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CSV (.csv)
Drag & drop file here, or click to browse
Tap to browse files
CSV (.csv)
Upload at least one report to get started
How It Works
Connect or Upload
Link your Google Ads account directly or upload CSV reports. Takes under 2 minutes.
AI Audits Your Account
Our AI scans your campaigns for budget leaks, structural errors, keyword issues, and missed optimizations.
Get Your Fix List
Receive a prioritized audit report with 10 specific issues and how to fix each one. Then ask AI any follow-up questions.
Complete Free PPC Audit Checklist
AdBrief's AI runs through every item automatically — in under 2 minutes
Campaign Structure
- Ad group theme relevance — 1 tightly-themed keyword cluster per group
- Search vs. Display network separation
- Budget allocation vs. conversion performance by campaign
- Ad schedule settings and dayparting
Keyword Quality
- Quality Score ≥ 7 for all active keywords
- Match type balance — broad, phrase, and exact distribution
- Search term report for irrelevant traffic and missing negatives
- Low-performing keywords spending budget without conversions
Bidding & Budget
- Bid strategy alignment with campaign goal (CPA, ROAS, Maximize Clicks)
- Over-bidding on branded or low commercial-intent keywords
- Budget caps causing impression share loss
- Smart Bidding data sufficiency and learning period status
Ads & Extensions
- Responsive search ad strength — Good or Excellent for every ad group
- All extension types active: sitelinks, callouts, structured snippets, call
- Underperforming ads with below-average CTR flagged for revision
- Ad copy keyword relevance and landing page message match
Targeting & Negative Keywords
- Geographic targeting accuracy and irrelevant location exclusions
- Device bid adjustments based on actual conversion data
- Remarketing lists applied and audience observations added
- Negative keyword list completeness at campaign and account levels
PPC audit metrics AdBrief reviews
A useful free PPC audit has to inspect performance metrics and account settings together, because wasted spend usually hides where structure, targeting, and bidding data overlap.
- Spend, conversions, CPA, ROAS, CTR, CPC, conversion rate, impression share, and lost IS due to budget
- Quality Score, expected CTR, ad relevance, landing page experience, match type, and search term patterns
- Campaign budget utilization, bid strategy fit, device performance, location performance, and ad schedule gaps
Typical PPC losses the audit flags
- Keywords spending with zero conversions
- Broad-match queries that do not match buyer intent
- Campaigns capped by budget while lower-return campaigns keep spending
- Duplicate keywords competing across ad groups
- Weak ads and missing assets lowering CTR and Quality Score
What Your PPC Audit Checks
- Budget waste detection — find keywords and campaigns spending money with zero conversions
- Bidding errors — identify over-bidding, under-bidding, and broken bid strategies
- Keyword quality issues — spot low Quality Score keywords hurting your ad rank and driving up CPC
- Targeting gaps — find missing negative keywords that let irrelevant traffic drain your budget
- Account structure problems — identify structural issues that prevent campaigns from reaching their potential
Results from Real Free PPC Audits
The free audit found $1,200/month in wasted spend in 10 minutes. I've been overpaying for clicks on keywords I should have paused a year ago.
Small Business Owner, Home Services
I thought my campaigns were running fine. The free PPC audit found 23 issues I'd missed — including $3,000/month in duplicate keyword spend across ad groups.
E-commerce Manager, Fashion Retail
Frequently Asked Questions About PPC Audits
What is a PPC audit?
A PPC audit is a systematic review of a pay-per-click advertising account to identify budget waste, structural problems, and optimization gaps. It covers campaign structure, keyword quality scores, bid strategies, ad copy, targeting settings, and conversion tracking accuracy.
How do I do a PPC audit?
A thorough PPC audit covers six areas: (1) campaign structure — ad group themes and network settings; (2) keyword quality scores and match types; (3) search term reports for irrelevant queries and missing negatives; (4) bid strategy alignment with goals; (5) ad copy strength and extension coverage; (6) conversion tracking setup. AdBrief automates this entire checklist in under 2 minutes.
What should a PPC audit include?
A complete PPC audit should check: keyword Quality Scores, negative keyword coverage, search term analysis for wasted spend, bid strategy and budget efficiency, impression share lost to budget, responsive search ad strength, all ad extension types, device and geo targeting, audience lists, and conversion tracking. Our free audit covers every one of these automatically.
How often should I run a PPC audit?
For active campaigns, run a full PPC audit at least monthly. If your monthly PPC spend exceeds $10,000, audit every 2 weeks. Trigger an extra audit after any significant change — new campaigns, budget increases, seasonal pushes — to catch issues before they compound into large losses.
Is this PPC audit really free?
Yes, completely free. Connect your Google Ads account or upload a CSV export, and AdBrief runs the full audit at no cost. No credit card required, no trial period, no hidden upsell. The free audit delivers the full prioritized fix list — not a teaser to unlock with a subscription.
How long does a free PPC audit take?
AdBrief's AI-powered free PPC audit takes under 2 minutes from upload to results. A manual audit performed by a PPC consultant typically takes 4–8 hours and costs $500–$2,000. Our AI delivers the same depth of analysis in the time it takes to brew coffee.
Also: Full Google Ads Analysis
Beyond auditing for errors, get a complete AI-powered analysis of your campaign performance — spend efficiency, keyword diagnosis, and 10 prioritized action items.
Also: Improve Your Google Ads CTR
Find and fix the specific keywords, ad copies, and match types hurting your click-through rates — AI-powered CTR improvement in 2 minutes.
Your PPC account is probably leaking money right now
Get a free AI-powered audit and find out exactly where your budget goes. Takes 2 minutes. No credit card required.
Free Google Ads audit
Run a free audit before you spend another dollar
Upload your Google Ads CSV reports and get a prioritized AI audit with budget leaks, weak keywords, and the first fixes to make.