Supermetrics Alternative
Skip the Data Pipeline. Get AI Analysis Directly.
Supermetrics gets your Google Ads data into a spreadsheet. AdBrief reads your data and tells you exactly what to fix — ranked by ROI impact. No spreadsheets required.
Free Google Ads audit
Run a free audit before you spend another dollar
Upload your Google Ads CSV reports and get a prioritized AI audit with budget leaks, weak keywords, and the first fixes to make.
Why Teams Look for a Supermetrics Alternative
Data movement, not actionable insights
Supermetrics is a data connector — it moves metrics into Google Sheets, Looker Studio, or a data warehouse. Once the data arrives, you still need to analyze it yourself. AdBrief skips the pipeline and delivers AI-generated recommendations directly.
You still do all the analysis
Supermetrics gives you a well-organized spreadsheet. Identifying which campaigns are wasting budget, which keywords are underperforming, and which bids need adjustment is still entirely up to you.
Overkill for Google Ads alone
Supermetrics charges $69+ per month primarily because it connects dozens of data sources. If you manage Google Ads specifically and want AI-powered insights — not a multi-source data warehouse — AdBrief is purpose-built for that.
AdBrief vs Supermetrics
Switch to AdBrief if you:
- Want AI-generated recommendations, not raw data in a spreadsheet
- Manage Google Ads and need prioritized action items in under 2 minutes
- Spend more time analyzing data than acting on it
Stay with Supermetrics if you:
- Need to pull data from 50+ channels into a central data warehouse
- Have a BI team that builds dashboards from raw marketing data
- Require cross-channel attribution reporting across paid, organic, and social
Frequently Asked Questions
- Is AdBrief a Supermetrics replacement?
- For Google Ads specifically, yes. If your primary use case is analyzing Google Ads performance and getting prioritized recommendations, AdBrief replaces the Supermetrics workflow entirely. If you need to pipe data from 20+ channels into BigQuery, Supermetrics is still the right tool for that infrastructure layer.
- Does AdBrief connect to Google Ads directly?
- Yes. AdBrief connects directly to your Google Ads account via OAuth. It fetches campaigns, ad groups, and keyword data — no CSV export or manual data pull required. Analysis results in under 2 minutes.
- What does AdBrief cost versus Supermetrics?
- Supermetrics starts at $69 per month for basic connectors and scales to $239+ per month for advanced data destinations. AdBrief offers a free plan that includes full AI campaign analysis — no subscription required to start.
- Can AdBrief replace my Google Ads Looker Studio dashboard?
- AdBrief does not build persistent dashboards. It provides on-demand AI analysis and recommendations each time you run it. If your team checks a live dashboard daily, you would keep Looker Studio for monitoring. Use AdBrief when you need a deep analysis and a prioritized fix list.
Free PPC Audit
Full audit of your Google Ads account — campaigns, keywords, bids, and wasted spend.
Google Ads Analysis
Deep AI analysis of your campaigns, ad groups, and keywords with prioritized recommendations.
Get AI Analysis of Your Google Ads — No Spreadsheet Required
Connect your Google Ads account and get a prioritized list of campaign improvements in under 2 minutes. Free to start.
Free Google Ads audit
Run a free audit before you spend another dollar
Upload your Google Ads CSV reports and get a prioritized AI audit with budget leaks, weak keywords, and the first fixes to make.